MIKCA uses multiple tools to achieve high rankings for your site, increased brand awareness, and higher conversion ratios leading to increased ROI.

Major search engines such as Google, Yahoo!, and Bing are considered authoritative guides to delivering relevant content to users. However, over 70% of users select a link from the first page and never go beyond those results. It's easy to see achieving top positions on Google, Yahoo or Bing translates into more traffic.

All of our SEO and SEM campaigns start with extensive keyword research. We identify groups of keywords to pursue and systematically test each one before we create the first page. Our process allows us to uncover vital statistics on search trends, as well as access to the keyword phrases that your competitors are using.

The keyword selection process is ongoing and dynamic as we add higher converting keyword sets to your campaigns. This planning process allows us to target the keyword phrases, that are proven to drive sales, for each page, which is then intensely scrutinized to ensure maximum optimization.

We also use our keyword identification in Pay-per-click advertising on Google, Yahoo, and Bing. This type of advertising is crucial to driving highly targeted traffic to your website. Unlike the more gradual results delivered by SEO, an effective paid search strategy can start delivering traffic to your site immediately while delivering customized ad copy and landing pages to improve conversions.

We will work with you to determine the most effective and appropriate paid search marketing strategies, walking you through budget recommendations, campaign and ad group architecture, keyword research, text ad development, A/B testing, landing page optimization, competitor analysis, and bid and position management.

MIKCA Web Solution's PPC team is highly experienced and understands that no two organizations are alike, developing customized plans for each client that can be readily integrated with an SEO or social media marketing strategy.

Our social media plans feed off the research we've already completed. On a monthly basis we map out product, advertising and promotions for the month. We set priorities and determine a compatible conversation strategy that avoids excess promotion and instead creates a not-to-intrusive balance of: questions that will stimulate reaction; content (video, images, entertainment) that will be both useful and welcome; and finally offers or incentives that can be tracked.

Instead of pushing a product or service, it’s more important to inform and teach, so the audience relates to the business on their level and considers them a source of information rather than a marketer. Once the audience does convert, the results can make a business.

Our designers, copywriters, and marketers come together to create a newsletter with vivid content that draws clicks while keeping subscribers engaged. Your highest rated viral videos, blogs, and forum posts from your social networks are combined with strong calls-to-action for your products/services to make up each newsletter. This gives subscribers valuable content while concurrently placing your logo and services in front of them on a regular basis.

Each message features a unique aspect of your services and then closes with a strong call-to-action.