What is cloud hosting?
Generally, a cloud-hosted website is operating on multiple connected servers instead of limited to a single server like traditional hosting services.
The processing resources - memory, CPU, storage devices - are virtually unlimited as you can always add resources and scale up.
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My friend says he can build me a Website, Why shouldn't I just use him?
That may be the case, but will they put a great deal of thought into its design? Work regularly to ensure your site can be found? Will the site load quickly? Will they resolve problems when you need them to? Can they offer effective optimization and promotion services?