We use multiple tools to achieve high rankings for your site, increased brand awareness, and higher conversion ratios leading to increased ROI. We are constantly working hard to expand our toolsets to help achieve maximum results to your adverting goals.
All of our SEO and SEM campaigns start with extensive keyword research. We identify groups of keywords to pursue and systematically test each one before we create the first page. Our process allows us to uncover vital statistics on search trends, as well as access to the keyword phrases that your competitors are using.
The keyword selection process is ongoing and dynamic as we add higher converting keyword sets to your campaigns. This planning process allows us to target the keyword phrases, that are proven to drive sales, for each page, which is then intensely scrutinized to ensure maximum optimization.
We also use our keyword identification in Pay-per-click advertising on Google, Yahoo, and Bing. This type of advertising is crucial to driving highly targeted traffic to your website. Unlike the more gradual results delivered by SEO, an effective paid search strategy can start delivering traffic to your site immediately while delivering customized ad copy and landing pages to improve conversions.
We will work with you to determine the most effective and appropriate paid search marketing strategies, walking you through budget recommendations, campaign and ad group architecture, keyword research, text ad development, A/B testing, landing page optimization, competitor analysis, and bid and position management.
MIKCA Web Solution's PPC team is highly experienced and understands that no two organizations are alike, developing customized plans for each client that can be readily integrated with an SEO or social media marketing strategy.